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Link building
There are few factors which major search engine sees to rank your site one the search engine result page. link building plays very important role in it . all the search engine are spider base automated program spider collect the data from your website as well they count the number of link pointing to your website from the other site on the web link building is very important aspect getting placement on the major search engine .
Type of link can be view in different way
1) if you get number of link coming to your site it indicate that your site is of better quality and deserve for higher ranking
2) Some search engines check the site linking to your website weather it is quality link or not therefore if your site is related to the seo then number of link pointing to your site should shows the relevancy of SEO or should have content related to SEO
Types Of Link
There are three type of link building
1) One way link building
2) Two way link building
3) Three way link building
Above mention link building technique support you to get page rank and SERP in google.
page rank is numerical value scale 1 to 10 given to your site according to relevancy of content and back links, Given page rank in between 1 to 10 the higher the number of sites that link to your page higher the page rank of your site

Why links are so important

As we have gone through the importance of link building
1) Link popularity helps you to gain page rank
2) Link popularity helps you to gain SERP'
 
 
 
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